Self-Regulation

• Better Business Bureau programs set example of approaches needed

• Recognized and trusted by consumers, business, and government

• Self-regulation “by” business, not “to” business

• 270,000 local members; 350 National (global) members

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We think that the BBB model, whether implemented by the BBB or by others or by coalitions including the BBB should include three core attributes:

brand recognition--remember--we are building trust and confidence, not writing a law review article

for regulation truly to be “self” regulation, it must be done by the relevant business communities-- not in their name, but BY them and their organizations--their sleeves rolled up in drafting standards--their commitment to participate and comply--this gives the product legitimacy and maximizes the opportunity for buy-in.

and, to make that work, it should be done by entities that represent businesses--not consumer groups, not advocacy or charitable organizations, and not government, although all of these groups should have input, and be considered relevant constituencies to be satisfied