Slide 6 of 11
We think that the BBB model, whether implemented by the BBB or by others or by coalitions including the BBB should include three core attributes:
brand recognition--remember--we are building trust and confidence, not writing a law review article
for regulation truly to be “self” regulation, it must be done by the relevant business communities-- not in their name, but BY them and their organizations--their sleeves rolled up in drafting standards--their commitment to participate and comply--this gives the product legitimacy and maximizes the opportunity for buy-in.
and, to make that work, it should be done by entities that represent businesses--not consumer groups, not advocacy or charitable organizations, and not government, although all of these groups should have input, and be considered relevant constituencies to be satisfied